Inching Towards Sustainable Fashion

Most fashion models feel that we need to develop the fashion industry in more sustainable ways. The ways include the process of production, consumption of shoes, clothes, and other various textiles. Today, a lot of brands have come forward and are working towards the area of sustainability.

Despite the growing interest in sustainability, there is no standard definition of what it means. However, sustainable fashion is partly about producing and recycling clothes economically and socially. How it is consumed and created necessities an individual behavior. The primary responsibility of brands is to educate and change production, manufacturing, and even come up with different strategies. In the coming days, there will be an apparent growth in various types of sustainable fashion consumption.

“It is a good initiative by the fashion industry to manage the waste that they produce. It is impossible for big brands to shift to sustainability and eco-friendly completely. But taking small steps will make a difference in the long run. Kudos to the brands and labels which are putting continuous efforts to produce minimal waste. We as consumers should also be thoughtful. Buying more fashion products that do no/less harm to the environment.” Indian fashion model Rhea Resham Bari.

Sustainable Fashion and Affordability

There are many brands like H&M, Adidas, Jack & Jones, Puma, and the North Face supporting and increasing the recycling of textiles. Also, a few small businesses are coming up to support the cause. However, sustainability does not mean recycling clothes. It also includes a transition from niche to normal. Thoughtfully it engages and makes it accessible to everyone.

“My perception of sustainable fashion is that it is not just about what you wear. It is how you wear it. The advantages are that it makes you look elegant and beautiful. It can even be something you wear to a party, depending on the occasion it represents. The disadvantages are that the price tags on the cloth. They are sometimes too much to ask for depending on where you shop.” Fashion model Oraine.

The concept of recycling clothes has existed for years now. It has gained popularity recently a few years back. Consumers all around the world are gravitating towards sustainability now. The brands on the other hand pump out countless collections for their devoted shoppers.

“Of course, everyone should opt for sustainable fashion. It is better for our environment. However, sustainable fashion is not always cost-friendly. It creates this elitist mindset that only the wealthy can afford to be environmentally conscious. I know and understand why sustainable fashion costs so much more than fast fashion. But personally, I wish that it were most cost-friendly. So that more of the general public can afford looking amazing without breaking their bank.” says Malaysian model Zoe.

What is Our Part

The efforts of the brands do not go unnoticed. Earlier environmental voices were marginalized though they are changing now. Brands face a lot of repercussions if they fail to do so. Social media plays a vital role in scrutinizing ethics and sustainability. It has called for a positive change in the fashion industry over the years.

We can change a lot in the industry by buying more clothes. If we do so, the demand will be more for sustainable clothing. Due to which big brands will invest more in these sustainable solutions. At the same time, more brands are opting for sustainable methods. Our responsibility is also important for the industry to become more eco-friendly.

Image Sources: Canva

The article was first published on the WMH magazine, check the magazine here.