Pop culture continuously evolves and changes, along with, outside influences impacting pop culture evolve along with it. K-pop has been a major international influence on Western Pop culture. After a slight lukewarm response for a few decades, the pop genre found its true fame in America back in 2012 with Psy’s global hit “Gangnam Style”. The dynamic music video made history by surpassing a billion views across internet platforms. Whilst it was known more for its signature dance moves and catchy beats and less for the fashion involved, it opened doors for other K-pop groups to find their place in western pop culture. The influence of K-pop has been massive all around the globe. With bold colors and dramatic combinations, K-pop stars can carry anything from pleated plaid open skirts, shorts, and sneakers to heart-collared tops effortlessly.
From ramen bowl t-shirts to boy band-inspired outfits, k-pop is making massive waves of style and fashion all over the globe.
What is awesome?
K-pop artists’ collaborations partake a standard ground; that is their naturally hip and contemporary take-up streetwear. The fashion scene within the audiovisual content and performances of idols integrate bold and blasting colors and prints. Naturally, these elements rephrase to their informal fashion. Therefore, their fashion collaborations that seek to equal their graphics in products more popular to the following. The designer merchandise seen on K-pop idols has indeed formed the fans to get brand-conscious and spend a ridiculous quantity of cash on branded merchandise. As these branded items are again and again priced more than one would commonly afford. The demand foresees that fabricating fake designer commodities at a slightly lesser cost can attract K-pop fans into purchasing these knock-offs.
Besides the evident fashion drift, there are some fashion blogs reserved for K-pop fashion. Fans that list down all the brands worn by the idols with the worth of their clothes. The most popularized devoted K-pop fashion website involve Soshi Styling, Kstylish, Eiffel In Seoul, EXO Couture, and so on. Several fan-sites also posted the fashion brands worn by their idols in their fan-site’s panel which is only accessible for the members to ascertain. The K-pop idols’ sense of favor has affected the core of the K-pop fans. Hence, influenced them to turn towards fashion and turn into fashion followers. With the dramatic increment of brand-conscious fans, it’s little problem the brand deals will increase also especially on a particular brand worn by the K-pop idols.
What is slightly wrong?
If there is one thing slightly wrong about -pop fashion, it would be when all the looks go wrong and the style is not apt. Wardrobe malfunction is common among K-pop idols. They tend to get away with it because their “loud” fashion appeals to the crowd. Nevertheless, it is worrisome when the fans are bedazzled for their love towards the idols and fail to see what they’re wearing are just strange. Some people may tell their fashion is quirky and unique. The element differs them from the other groups with an alike sense of fashion. In fact, you would not catch these kinds of fashion trends going down on street.
So, did K-pop influence fashion?
K-pop has been changing the perception of a major part of the globe towards fashion. Now, the fashion industry is getting much more attention. A majority of K-pop stars prefer big brands and styles that suit the runway. They very easily adapt themselves into street-style ensembles too. This is the reason why people from the young generation as well as adults look up to these fashion icons. Whether it is a concert, a party, an airport look K-pop stars continue to leave their impression on Instagram, Pinterest, and other platforms.
Whether it’s good or bad, we are looking forward to seeing more from its idols within the apparel industry. Nowadays, K-Pop idols’ influence does not stop with just fashion collaborations. Their presence has grown so much that they are in the front row at many fashion weeks. The idols have of course established themselves as influencers is not only in streetwear but in fashion weeks. Hence it’s safe to say that K-pop idols influence fashion.