Fashion week is a huge event in the fashion industry that generally lasts for a week. Here, Fashion designers, fashion brands, or fashion houses display their collections in runway fashion shows. A fashion week is considered the most important event to display your work as it is displayed on a global level to the media and buyers. These events mark trends for all upcoming seasons.
The most important fashion weeks are held in New York, Milan, Paris, and London, the fashion capitals of the world. The history of fashion week started with Paris Fashion week. The designers used to hire women to wear their designed clothes and walk-in public areas. These were almost parades.
In 1903, Ehrich Brothers, a shop in Manhattan put on its first fashion show. Everyone found out that these fashion shows are luring buyers in a great amount. By 1920, many retail shops were having their fashion shows. On July 19, 1943, the first fashion week, i.e., New York Fashion Week was held with a simple mission to give the buyers alternatives from French styles during World War 2.
What is Metaverse Fashion week?
Metaverse Fashion week is a digital or virtual fashion week where many brands and thousands of visitors can experience fashion shows virtually. They can attend live music sessions at after-parties, and buy and wear digital clothes directly from the avatars that walk on a digital runway. There are stores, showrooms, and fashion talks during this virtual week.
Metaverse Fashion Week showcases the most recent fashion trends from Second Life and other virtual worlds at their best. In this show, Metaverse TV collaborates with the Fashion Design Council of Second Life.
The best fashion designers from all over the metaverse have come together to create an amazing show. From the latest trends in fashion to the most groundbreaking designs, this show has it all.
Metaverse Fashion Week – 2022
Metaverse Fashion Week (MVFW), which recently took place on the virtual platform Decentraland from March 24th, 2022 to March 27th, 2022, was a big hit with the fashion industry. On the evening of March 23, Metaverse Fashion Week opened with a few exciting events, including runway shows, after-parties, an immersive shopping experience, panel talks, and much more.
Metaverse Foundation, a non-profit organization that promotes blockchain and VR technologies, organizes the event. They work with designers to create clothes for virtual reality avatars and make them available to people who want to dress up their avatars in style.
The resources revealed that the MVFW displayed over 500 looks and had 60 fashion brands.
Some brands that participated in Metaverse Fashion Week were Forever 21 (45000 square feet store is opened by Forever 21 in Decentraland where shoppers can buy one of 10 NFT outfits from the avatars), Selfridges (Selfridges launched its first flagship store), and other brands like Tommy Hilfiger, Dundas, Garrett Leight, Paco Rabanne, Roberto Cavalli, Hugo Faith Connexion, and Dolce and Gabbana.
Visitors to the MVFW could buy NFTs of these fashion brands using the platform’s native decentralized cryptocurrency MANA using their digital wallets on Decentraland. The MVFW was a completely free event.
Decentraland fashion week: A new era of fashion?
As the world becomes more and more digital, it was only a matter of time before the fashion industry followed suit. The fashion industry is constantly growing, and the virtual world is the next logical step. With Decentraland, designers have a new platform to experiment with and create innovative new designs. The sky’s the limit in terms of what they can create, and we can expect to see some truly groundbreaking fashion in the years to come.
Decentraland fashion week: The future of fashion?
What is the future of fashion? According to some, it may very well be decentralization. Just ask the folks behind Decentraland fashion week. Held in the virtual world of Decentraland, the event showcases the latest in fashion design. With all items being created and distributed through the blockchain.
This allows for a more decentralized and democratic fashion industry, where anyone with talent and creativity can take part and share in the success. So far, the event has been a success, with participants from all over the world showing off their latest creations. Who knows, maybe the future of fashion is just a few clicks away.
Brands Embracing the Metaverse Fashion
Gucci and Roblox
The Gucci Garden, a two-week art was a project aiming at raising brand awareness among young clients. It was organized by gaming platform ROBLOX in May 2021.
Gucci wanted to showcase its story ahead of its centennial with a virtual recreation of a real-world display in Florence.
The Gucci Garden in ROBLOX, like its real-life counterpart, featured a variety of themed rooms that paid tribute to the brand’s advertising while defying physics.
Before traveling through the themed rooms, guests could browse, try on, and purchase digital Gucci merchandise. To dress their genderless avatars in before entering the area.
Their avatars would absorb elements of each place as they traveled across the virtual realm. The fleeting experience captured attention for a short period and complemented Gucci’s launch of virtual objects on ROBLOX in 2020.
They offered the goods on a revenue share basis to ensure that both the platform and the brand benefited from any virtual clothing sales.
Coca-Cola and Tafi
Coca-Cola collaborated with 3D designers at Tafi to launch an auction for limited-edition virtual ‘loot boxes’ of NFTs in July 2021, which raised more than $1 million.
The winning bidder would also receive a real-life Coca-Cola branded refrigerator besides digital clothes. That were used on the open-source gaming platform Decentraland, which is hosted on the Ethereum blockchain.
The Coca-Cola Friendship Box, a virtual auction of the version of Coke’s traditional vending machine, was conducted during the event.
Coca-Cola and Tafi built a strong sense of community within the crypto world and attracted new, young viewers to their social media platforms
Louis Vuitton celebrated its second centenary last year and launched Louis the Game, an adventure-based game, as a tribute to the company’s founder.
The smartphone game follows Vivienne across six worlds as she collects 200 candles to honor Louis Vuitton’s birthday.
Similar to a PlayStation role-playing game (RPG), the brand established its own story and universe to explore. You enter a realm where you can go around and collect stuff while customizing your character in Louis Vuitton fashion wear when you first start the game.
Louis Vuitton, like many other firms, is looking for new ways to attract younger audiences without forcing them to buy anything. Unlike other blockchain games, however, one cannot exchange these NFTs on any platform, making them solely digital collectibles.
Balenciaga and Fortnite
Balenciaga, like many high-end fashion brands, has ventured into the metaverse. And was the first to take on Fortnite near the end of 2021. From its virtual fashion store, players of the open-world video game could purchase digital outfits inspired by real-life Balenciaga pieces.
While most of the merchandise had to be purchased, some items, such as Balenciaga’s Triple S Sneakers, could be unlocked.
The hub was only open for one week. During which players could interact, try on outfits in changing booths, and add the brand’s merchandise to their inventories.
The bottom line is Metaverse Fashion Week is a unique opportunity for the fashion industry to come together and share their talents. It is a chance for designers to show off their collections. And for buyers to get the first look at upcoming trends. There are also many other benefits to attending the event. Including the chance to network with other professionals in the fashion industry. The event is a great opportunity for designers to showcase their work. For buyers to get a first look at upcoming trends. And it can also benefit many people and the brands themselves.