Privacy Policy

The Privacy Policy explains how WMH uses and protects the personal information of the users who have availed of services offered by WMH. "Personal information" means any information related to a particular individual or a natural person. This includes direct identifiers such as your name, postal address, email address, and mobile number, and also includes all other information that is linked to that information, such as your location. 

  1. The company takes no responsibility or liability whatsoever for the content of the magazines, articles, or any publication published by the company. 
  2. The company will not be a party to any lawsuit arising, if any, from challenging the use of copyrighted images in the magazine.
  3. The company maintains the "confidentiality" of the magazine till it is printed and distributed, and the same is accepted from the model concerned as well. 
  4. The collection of personal information and any other information is obtained by the consent of the individual concerned or as required by law, hence the company will not be a party to any legal proceedings arising out of this issue. 
  5. The users hereby agree and acknowledge that the company may monitor and use certain information for its own commercial or other purposes as explained above.
  6. Unless otherwise specified, the services entailed by the model are available to individuals who have attained the age of majority in their jurisdiction (18 years in the case of India).
  7. If concerned individuals are under the relevant age of majority, in the required jurisdiction and in accordance with the law, they will have access to such services provided by the company.
  8. Parents or legal guardians are advised to comply with applicable laws and exercise discretion before allowing their wards access to the services provided under WMH.
  9. Users' access to and use of the services is subject to these terms and conditions, the privacy policy, and all applicable laws, rules, and regulations. 
  10. Participation in any contests on the site or conducted by WMH may be subject to further terms and conditions as may be notified by WMH from time to time on the site or otherwise.
  11. All data and/or information that is available is stored in a secured manner and is available within the company, including its parent company and/or its affiliates. The company engages a third-party agency/ies to keep the data secure and protected from any malafide interruptions, and also ensures necessary backups are taken periodically. The company may engage third parties or the company itself may have its own policies for maintaining the data and information. The company ensures that the third-party agency/ies engaged to maintain data privacy uses all terms that are necessary to protect the same. Nonetheless, the company will not be held liable for any misuse of data or information, or loss of data, or for any allegations, accusations, or other types of claims that may arise for any reason.

Governing law

If any dispute arises, it can be amicably resolved by mutual discussion between the parties via emails and phone calls or by a mutually agreed arbitration process. If these efforts fail, all legal actions are subject to the jurisdiction of the courts of the USA.

The terms and conditions are governed by US law. The company’s privacy rules are as per California's Consumer Privacy Law. However, as the company’s services are provided universally and their presence is felt in all parts of the globe, The company endeavors to comply with international laws as applicable.

The Agency complies with the Child Performers Protection Act 2015 and constantly ensures that the working conditions of underage models are comfortable and friendly, and therefore, further requirements under the law are to be complied with and have been listed below: 

  • Possess a certificate of eligibility to employ "child performers" (the models in this case),
  • Submit a notice of use of child performers to the NY DOL at least 2 days before each of the events (think: fittings, runway shows, etc.),
  • Make sure the child models have valid work permits and maintain a copy of the permits.
  • Follow the restricted working hours, which includes giving models breaks after every four hours of work; AND,
  • Keeping documentation of evidencing models’ trust accounts (and placing 15% of the models’ earnings in those accounts).


  1. The GDPR lays down rules relating to the protection of natural persons with regard to the processing of personal data and the free movement of personal data. GDPR provides citizens of the EU with greater control over their personal data and assures that their information is being securely protected across Europe, regardless of whether the data processing takes place in the EU or not, as mentioned under Article 3 of GDPR.
  2. For storing and using data, consent is used as a contractual obligation. That is to say, there is a legitimate interest in storing and using data, and explicit consent has been given. For collecting and storing personal data, GDPR requires that a company prove that consent has been granted by a person.
  3. Transfers of personal data to the country in question will be assimilated to intra-EU transmissions of data and the United States of America remains recognized by the European Commission. EU data protection rules apply to the European Economic Area (EEA), which includes all EU countries and non-EU countries. The framework "EU-US Privacy Shield" protects the fundamental rights of anyone in the EU whose personal data is transferred to the United States for commercial purposes. It allows the free transfer of data to companies that are certified in the US under the Privacy Shield.

The Framework includes:

  • Strong data protection obligations on companies receiving personal data from the EU
  • Safeguards on US government access to data
  • Effective protection and redress for individuals
  • An annual joint review by the EU and US to monitor the correct application of the arrangement.

The EU-U.S. Privacy Shield is based on a system of self-certification by which U.S. organisations commit to a set of privacy principles (that is, the EU-U.S. Privacy Shield Framework Principles). It applies to both controllers and processors (agents), with the specificity that processors must be contractually bound to act only on instructions from the EU controller and assist the latter in responding to individuals exercising their rights under the principles. The protection afforded to personal data by the Privacy Shield applies to any EU data subject whose personal data has been transferred from the Union to organisations in the U.S. that have self-certified their adherence to the Principles with the Department of Commerce.