Social media influencer
So what is it all about being a social media influencer? To put it in a very lucid way, it is saying” I used this product and I liked it, you should try it too.” The difference between your/your friend’s recommendation and that of an influencer is that they are getting paid for their apparently free advice.
Social media influencers are people who have a large audience, who built a humungous outreach over a period of time. They exercise this ethereal condescendence over their followers. And they use their creative ability to sway people into buying certain products or services which in turn profits the brands they endorse.
The who’s who
Influencer marketing is probably the fastest way to convey your message to the world, using the social media platforms to market brands, products, even people or causes. It is not just for small businesses who cannot afford the traditional marketing practices, all big brands know the criticality of this method and how effective it is for them. These are people not just limited to the entertainment industry as you’d think although they do make a large part of the influencer’s community, there are people from across professions. People who are connoisseurs in their field as well as in using the internet.
Types of influencers:
There are primarily three types of influencers, Micro level influencers having a following of 5k to 10k, Mid-level influencers with 100k to a million followers and any one above the 1 million mark come under the Macro influencers. The bigger the outreach the bigger brands you get to work with. Based on the number of followers these influencers get paid per post on Instagram and that is just one of the various social media platforms available.
The rates may vary from $50 to $500 per post for micro influencers and so goes the range like $1000 for per 100,000 followers.
The good use
As an influencer you are touching lives, could be at any level. You have the power to move people, to make them think about the actions they take and what they give back to the society .It is a moral duty of the influencers to use their tools to good philanthropic use. There are many celebrity influencers who do fund raising programs. They collaborate with organizations and try to help out the society as much as possible.
It is of utmost importance that when need be, the social media tools are put to use in every dimension and in any way possible to help the society. Influencers need to use their platform and their outreach to put such philanthropic plans into quick action. But the social impact which is unobtainable otherwise becomes comparatively easier through hashtags. There have been movements on women empowerment , gender equality, the various communities.
How creative are you in your content?
They consider the knowledge you have in your specific field, how creative you are in your content. You’ve got to keep up with what’s new in the world pertaining to your specific field and keep vying with the other people just like you. You cannot always fabricate being unique. Since social media is for everyone and anyone can do it, this profession isn’t age-bound like almost all others.
Be the change
If you think this could be your thing, I mean if you spend almost more than 50% of your day on social media, why not make money out of it. But it isn’t as easy as pie. You need to build your personal brand, be unique in a world where almost everything you think of has already been done or someone is working on it. Creating a social media presence and maintaining it is an arduous task. The need to come up with indigenous creative content can be highly overwhelming. It is not just that you would get to work with brands based on the number of followers you hold. Companies are very wary when they pick the influencers they want to work with.
Social media influencing is a profession that needs novel ideas every day, it might be exhausting but is equally rewarding. Anyone can be a social media influencer but not everyone can be successful at it. Find that unique attribute and get going.
The power of influence on the masses is a responsibility that needs to be taken seriously. Amidst all the brain-wrecking activities going on and the immense amount of effort that goes into this crucial but equally interesting type of marketing, it is compulsory to take care of the personal aspects as well. Don’t let social media overwhelm you. There is always something new that is coming up and the prevalence of social media influencers is increasing day by day.