The Big Four
For every person who has ever had the slightest proclivity towards the bling side of things, their ultimate dream is to visit one of the fashion capitals of the world. The place where all the creativity is born, where anything and everything has an opulent touch to it. Where people would never judge you for your sense of fashion and everything no matter how peculiar becomes a trend. Everything that was ever created or as they call it was ever in vogue first started here.
Let us delve into the depths of detail — Why these cities are the fashion capitals? Let’s explore the dream destinations for shopaholics!
Milan – the capital of fashion and design
The architecture, the art, the people and their culture everything amalgamates into one beautiful kaleidoscope. The designers drive inspiration from everything they see around them.
The Italians lead the fashion conversation. Millions of people flock to these fashion capitals. Budding avenues and places for creative freedom regardless of the age and culture. Renaissance is a major factor that has affected the history and future of the city in all aspects. Millinery has been in vogue ever since, and Milan has been housing this art for a very long time.
Major brand names adorning the fashion weeks year after year. Best known for the sartorial fashion genre, Milan has been housing colossal fashion brands for ages now. Giorgio Armani, Dolce & Gabbana, Moschino, Versace, Prada, Canali are a few names just to start with. Milan Fashion Week is a part of the big four fashion weeks. The Milan fashion week — held twice a year. The autumn /winter event held in February/March and the spring /summer held in September/October of each year.
The golden rectangle, this is where the very soul of fashion lies, where the vibrancy and the enigma is exemplified. These four streets house Milan’s most exclusive stores and fashion workshops. The streets namely via Monte Napoleone, via Manzoni, via Della Spiga and Corso Venezia have all the brands that you can even think of and then some more. Right here amongst these streets you literally breathe fashion.
The cradle of all things fashion! One of the most prestigious cities which holds the title of being the international capital of high fashion since the 19th century. Paris is exquisitely known for the haute couture, and home to some of the largest fashion houses and famous fashion designers. In this city of love, Eternal romanticism caressing everything in its wake. And that is highly reflected in fashion as well. French fashion has been booming here since the 16th century and to date has that touch in everything that is created in this city.
Paris Fashion Week:
is a series of designer presentations held semiannually in Paris, with spring/summer and autumn/winter events held each year. It is the most prestigious of the Big Four Fashion Weeks.
However, Dior and Chanel are a few names who play in the big leagues. Many well-known fashion designers, including Karl Lagerfeld, Jean-Paul Gaultier, Christophe Josse, and Christian Lacroix function from this city.
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The business center of the world, with esteemed educational institutions and a population so diverse. The city is exemplary for exhibiting the younger sense of fashion that has been surging in the industry. People don’t just come here for the prestigious London fashion week, but to study fashion, to know the minute details of how the fashion industry functions.
The huge array of brands and boutiques in London, Alexander McQueen, Burberry, Victoria Beckham, Paul Smith. Studios lined up all over London. The fashion sense exhibited here is a class apart.
The London fashion week
It takes the spotlight, not only because the event hosts models and 250+ designers from all over the world but also because it is a trade center. Mostly, More and more brands come here to check up on the plethora of investment opportunities available to become a part of the big leagues and expand their business. The London fashion week is held biannually, February and September.
The Big Apple bagged the title of the fashion capital of the world. The city is all about the new age of innovative fashion and commands an irrevocable influence on the fashion trends around the world. Who hasn’t dreamt of the big city and the fashion styles it offers after watching Sex and the City? The city is home to brands and styles iconic to the new world. Moreover, With a whopping 900+ fashion brands that have their headquarters in the city, the amount of revenue is much more than decent.
The New York fashion week
The most heavily anticipated time of the year, the semiannually conducted series of events where the international fashion brands unleash their lines of clothing to the general public. Apart from the fashion weeks and events, the city is home to many huge fashion publications and advertising companies of the world. Vogue and Harper’s Bazaar to name the best of the best. Not only fashion, this is where the entire fashion industry runs it business.
The Big four have always been neck to neck for the title of the fashion capital. However, The fact remains that each of them has a unique sense of fashion and contributes highly to the fashion industry. One cannot be without the other. They are the integral and the oldest parts from where fashion emanated and is now in every part of the world.