Fashion is the style which involves styles of clothing and appearance and a brand is defined as the version of the product that is made by one particular manufacturer. A fashion brand is unique. Even if we are associating fashion brands with the eccentric personalities of fashion designers and the glamorous catwalks, behind the scene, there is much more than meets the eyes. Fashion is to put the very best things on you from clothing, shoes to other accessories you need. Here, a brand is the most important context. Several brands are now covering the fashion needs of kids, adults, teenagers, women, and men from chic to street style.
Here are some top American fashion brands
The Brooks Brothers have completed their two golden jubilees successfully and many more years to count ahead. Brooks Brothers are the oldest and most famous American clothing company. Almost two centuries ago on a spring day, April 7, Henry sands brook opened a store on Manhattan’s east side. It was the first company to introduce ready-to-wear clothing and in the very next year, their famous logo (Golden fleece logo) was adopted.
Brooks Brother did not produce any ready-to-wear black suits, from 1865 to 2003, which is an interesting fact. The first one is that they give regard to Abraham Lincoln who was killed while wearing a black suit of Brooks Brothers. The other one is that they fed to more well-heeled clients, and these upper classes did not often wear black suits. However, since 2003 they have offered a ready-to-wear black suiting option.
In 1870, the company introduce seersucker suits, but the popularity was not that much for the 30 years and so. Around the 20th century, Brooks invented the Oxford cloth button-down shirt and, the OCBD become popular among athletes like a tennis players. They introduce the Madras fabric, Repp tie to the United States, in 1902. In 1946, Brooks sold the company to Julius Granfinckel & company.
Brooks Brothers are still manufacturing in the United States. However, many fabrics are not produced and woven in the U.S. Today they are referring to the assembly of these fabrics. They are currently producing Golden fleece line suites, their 1818 line of suits, ties, and shirts. Brooks Brothers have been a key for American menswear for many decades.
Hilfiger started his career in 1969 as a high school student where, he opened his first store in his hometown of Elmira, New York. After 10 years he moved to Manhattan to chase his career in fashion designing. The company is known as Tommy Hilfiger Corporation. It manufactures cloths, apparel, footwear, accessories, fragrances, and home furnishing. He used $150 as startup money which he saved from working at a petrol pump. In the 1980s he met Mohan Murjani, to launch a line of men’s clothing. With Murjani’s back, Hilfiger introduces his first signature collection which features button-down shirts, chinos, and other preppy styles.
In 2001, Hilfiger introduced women’s intimate apparel. The total sale of the company in 2002 was $1.87 billion. The total sale slipped from $1.9 billion to $700 million. However, sales steadily rose to $1.13 billion, during the same period. It delivers its products worldwide and also has collections like Hilfiger collections, Tommy Hilfiger Tailored, sportswear, denim, accessories, and footwear. In addition, the brand produces many products like fragrances, eyewear, watches, and home furnishings.
In 1968, Klein founded a coat shop in New York named Calvin Klein Limited, with $10,000. The first collection of Calvin Klein was coats and dresses. Also, Klein was featured on the cover of Vogue magazine in September 1969.
In 1971, Klein added many other accessories like sportswear, blazers, and lingerie to his collection. Also, Klein received his first award for his 74-piece women’s wear collection in 1973. He again won the award in 1974 and 1975. He starts producing scarves, shoes, belts, furs, sunglasses, and bedsheets. Although in 1992 company faced bankruptcy. However, till the later 1990s, Calvin Klein regains and increase the profitability of his empire.
Klein sold his company to Phillips-Van Heusen at a cost valued at $430 million with up to $300 million in future royalties. Today Calvin Klein is manufacturing most of the accessories like sportswear for men, women, and kids, denim jeans, fragrances, clothes, apparel, and home furnishing. However, the revenue of Calvin Klein in 2019 is about $3.67 billion worldwide.
Brands are the identity of fashion
Economic, financial, psychological, and sociological are some factors that interact with fashion which boost the importance for fashion companies to understand customer behavior. Brands are the most important factors for fashion and style. Fashion keeps exploring new bases and lands every time when a new design develops. Design derivations are always crisp, fresh, and edgy. However, the advent of e-books and social media has opened up a range of new interactive possibilities, which may make the medium a more interactive proposition for brand owners in the future. Fashion will never fade its face in any era. Fashion in you showcases the outlook of who you are as a person.